The goal was to understand official and unofficial language and it’s potential through social change, by means of a proposed viral campaign on a chosen political topic.
I wanted to reach deeper than say the topic of abortion, divorce and infidelity. So I started with the topic of family values. Looking at statistics on these issues, it lead me to realizing that I could use the campaign to reach people that may feel alone amidst their struggles.

Process development:
I started with coasters that are to be planted in strip clubs, to remind any guys that have signifigant others, that their eyes should be on the one they love and not other females. The second part is stickers to be placed on condom boxes in stores to make people think before buying them. They are to touch on infidelity and pre-marital sex. The third part is a a poster series focusing on communication within marriages.