- AutoTrader Autolyzer

The Autolyzer pulls in your likes from Facebook and suggests three cars based on your proclivities. We used a weighting system of various likeable categories in Facebook and compared them to various automobiles whose appeal correlated to these categories. For example if you liked several construction companies and hardware stores you’d be more likely to get a work truck as a result.

Real-time 2D compositing of into 3D rendered scenes also required some technical mastery over four corner pinning in AS3. Photos of relevant Facebook friends, again using custom algorithms to determine who these people are, are integrated into the Autolyzer’s various “machine rooms” to convey the concept that the system is making a detailed analysis of your preferences.

Agency: DDB Canada/Tribal DDB Toronto
Studio: Superfad
Executive Creative Director: Will Hyde
Art Director: Gretchen Nash
Lead Developer: Joseph Gray
Flash Developer: Brent Wantanabe
Lead 3D Artist: Matt Guzzardo
Lead Modeler/Texture Artist: Adam Rosenzweig
Animators: Patrick Clarke, Greg Bekken
Lighting/Texturing: Andrew Butterworth
Simulation/VFX: Phipat Pinyosophon
Additional Lighting/Texturing: Kyle Humphrey
Lead Compositor: Joel Voelker
Compositing: Kaleb Coleman, Paul Barkshire, Paul Cantor
Editor: Ryan Haug
Senior Interactive Producer: Beck Hendrerer-Peña
Producer: Aimée Safko
Executive Producer: Chris Volckmann